How SMBs Can Break Through the Digital Divide

Digital Divide

Transform Your Business with Software 

The term “digital divide” often refers to obstacles that restrict particular regions and demographics from accessing the internet and modern technology. However, it’s also been applied to small and mid-size businesses (SMB) that have fewer resources for cutting-edge solutions than large corporations. While big businesses are investing more and more in innovative technology, smaller companies don’t know where to begin. That leaves them dependent on paper documentation and outdated processes 

SMBs lack the personnel and funds to take on digital transformation—or so they think. Below, we describe the modern resources and technology designed to level the playing field for manufacturers and distributors of all sizes. With the following tools, your SMB can break through the digital divide to pursue business growth.  

Cloud Computing 

No innovation has been more instrumental in enabling SMBs to invest in digital transformation than cloud computing. ERP, CRM and other software platforms are within reach for businesses of all size thanks to the cloud. A large portion of the labor and costs associated with software projects comes from on-site hardware and servers. With cloud hosting, you no longer have to worry about buying, installing and maintaining hardware, cutting a huge portion of your IT expenses and workload. Security and updates are also taken care of by your cloud service provider 

Additionally, cloud software opens the door to cutting-edge strategies. Modern enterprise success is all about greater connectivity and real-time insights. Cloud computing enables businesses to easily connect platforms, products and equipment to form an IoT enterprise. IoT, or the Internet of Things, is all about tracking and monitoring performance through sensors, giving you an in-depth view of your products and supply chain. Cloud software also allows users to access data through mobile devices, so they’re never out of the loop. Any business can leverage cloud technology to optimize their processes.  

Holistic Strategy 

Where SMBs often falter in their digital transformation process is in their segmented approach. In other words, addressing issues one department at a time results in siloed data and disjointed systems. It may seem more feasible to purchase software for the accounting department or smooth over a workflow in sales rather than transform your enterprise from top to bottom, but a holistic strategy is actually more cost-effective and efficient. According to research firm Techaisle, SMBs that take a holistic approach to digitalization are 65% more likely to increase revenue and 2.6 times more likely to improve their brand image. 

For midmarket manufacturers and distributors, an ERP implementation can serve as a holistic method to modernizing operations. ERP consists of integrated modules, such as financial management, supply chain management and planning and scheduling. With comprehensive modules, all your back-office users have the functionality they need from one system. Plus, they have access to a wide array of data, increasing visibility. ERP can automate and digitize processes throughout multiple departments, setting the groundwork for transforming your business performance.  

An ERP implementation might require more work and a higher price than installing a point solution such as QuickBooks. However, with an ERP system doing the work of multiple applications, you can enjoy sweeping improvements to generate substantial ROI and ultimately cut costs. 

Expert Support  

Limited IT expertise and resources hinder SMBs from breaking the digital divide on their own. That’s why they need to team up with software consultants to pursue new technology and strategies. Consultants more than make up for talent gaps. With multiple certifications, consultants have extensive experience with a variety of projects and industries. They can help businesses of all sizes find solutions to specific pain points without surpassing their budgets.  

Software implementation can be a daunting process. Users are often resistant to change, businesses are overwhelmed by big data and project teams are worried about falling behind. Consultants are there to take the stress out of software, mitigating risk at every step of the way. These experts instill communication and best practices throughout the project to maximize ROI and meet business goals.  

Wrap Up 

Though software vendors are designing solutions to narrow the digital divide, SMBs still face obstacles in adopting modern technology. Consulting firms help small to mid-size enterprises leverage cloud computing and ERP software to take a holistic approach to digitalization.  

Datix is the ideal firm to help you optimize your business performance. For over 20 years, we’ve provided midmarket manufacturers and distributors with premier software services and solutions. A certified Epicor partner with ERP, CRM and eCommerce solutions under one roof, Datix has what you need to transform your business. Our consultants will work with you from start to finish to ensure you get the most value from your software. 

Conquer the digital divide with Datix! Get started today by contacting one of our experts.  


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