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Digital Marketing For Manufacturers

Hand-Picked Digital Marketing Platforms for Manufacturers

Platform: HubSpot Where It Shines: Email marketing – easy to use email lists, automation, and campaigns Contact lists – straightforward contact management Reports and analytics – convenient out of the box and custom reports Website forms on WordPress – natural go-to for any new website forms Not So Great: Customizability – simple fields and workflows …

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Maximize Barcode Configurations with Infor Factory Track and CSI

On the shop floor or in the warehouse, barcode scanners are quickly becoming an essential tool to streamline operations for manufacturers. With a quick scan, employees can quickly record critical data into an ERP system, but not all ERP systems offer the same barcode functionality. With Infor CloudSuite Industrial (CSI) and Factory Track, you gain …

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The Impact of ERP, BI, and IoT on Light Manufacturing

Whether its producing plastics, household appliances, or electrical tools, the light manufacturing industry is transforming because of new technologies. These technologies allow light manufacturers to evolve their businesses with trend detection, simplified business processes, and complete data visibility. In this blog, we will cover how BI (Business Intelligence), ERP (Enterprise Resource Planning), and the IoT …

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Supply Chain Management for Medical Manufacturers

Medical device, equipment, and supplies manufacturers have a difficult challenge when it comes to supply chain management. Multi-level supply chains require constant oversight, validation, and tracking to maintain compliance for medical manufacturers. Rather than feeling overwhelmed by the complexity of supply chains, the right Enterprise Resource Planning (ERP) system can make supply chain management easier. …

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Three KPIs Boosted with an ERP-CRM Integration

Does your company obsess over KPIs? Key Performance Indicators are used to evaluate the overall success of an organization and how well it engages in particular activities. For manufacturers, it is valuable to laser in on these metrics to use them as guiding posts for company objectives. Naturally, most manufacturers want to improve their KPIs, …

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How Consumer Packaging Companies Benefit From ERP Systems

Before we see products, it is packaging that catches our eye. Without it, everything we buy would appear bland and unassuming. Often forgotten behind the item, Consumer Packaging Companies have an important responsibility in producing what we see. By being tied to a large national brand, you can be successful and bring in endless profits. …

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Combining IoT with ERP

If you want to stay ahead of the competition, you need to be open to new technological advancements. Internet of Things (IoT) has started permeating the manufacturing industry and has the potential to completely transform the way manufacturers do business. However, those who want to take advantage of this new technology need to consider how …

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Achieve Your Goals with an ERP-CRM Integration

Integrations are meant to solve problems. Connecting your software shouldn’t happen for no reason; it should be transforming your business so that you see tangible solutions to your greatest challenges. While there are many goals that an ERP-CRM integration can resolve, here are a few of the most common objectives companies can achieve with the …

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Strategic Planning Starts with an Integration

When it comes to envisioning your companies future, what do you see? It probably involves profitable business models, efficient production lines, and delighted customers. Strategic planning is meant to push companies in the direction of your vision and establish clear goals for the organization to hit. However, without transparent data about how your business is …

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