Generate ROI from Your CRM

When businesses are seeking out the right enterprise software solution, one of the first areas they investigate is how much they’ll get back from their investment. Customer relationship management (CRM) instances deliver a significant return on your investment, generating an average of $8.71 for every dollar spent. But the average ROI of Microsoft Dynamics 365 dwarfs this number, its solutions providing $16.97 to every dollar, according to Nucleus Research. How does Dynamics create such strong ROI? 

Focusing on the CRM platform, we expound on Nucleus’s list of Microsoft Dynamics 365 value drivers. Find out how Microsoft Dynamics CRM gives you the most bang for your buck! 

Microsoft Integration

You’d be hard pressed to find a business that isn’t relying on a single Microsoft product. Microsoft solutions are designed to work together easily. That means users can leverage SharePoint, Outlook, Office programs, LinkedIn and more to seamlessly manage operations. You can also draw from data throughout these systems to make smarter business decisions. 

When you add CRM to the mix, you streamline your front-office activities. Dynamics automatically captures data from Outlook emails to provide an accurate picture of your customer interactions, so you can calculate your next business move. Your CRM can also access LinkedIn’s professional network to help you engage with new contacts and identify potential leads. Deep integrations with several common platforms make Microsoft Dynamics 365 valuable for connecting marketing, sales and service operations and engaging with leads and clients across multiple channels. 

Process Automation

CRM solutions are intended to automate those repeated, manual activities that waste so much valuable time in your office. Dynamics goes a step beyond most CRM vendors by automatically capturing data from other Microsoft programs to ensure users have accurate, up-to-date data at all times.  

Gartner also named Microsoft a leader in sales force automation (SFA) because of its deep product integration and sophisticated functionality. The solution cohesively manages your front-end operations, automating contact management, information sharing, sales forecasting and other processes that maximize your bottom line.  

Innovation Made Easy

Microsoft understands that usability should never be sacrificed for innovation. Its CRM solution is fortified with embedded analytics and new AI tools to drive digital transformation. These advancements empower users to personalize customer experiences and build strategies for major business improvements.  

All of this is available within Microsoft’s familiar, user-friendly design. This familiarity accelerates onboarding and user adoption, taking the stress out of change management. Getting users quickly acquainted with the CRM system helps you rapidly gain ROI.  

Wrap Up

The decision to implement enterprise software can be a scary one for your business. How do you know which solution will meet your needs and deliver on its promise to optimize your business processes? With Microsoft Dynamics CRM, you can rest assured that you’ve made the right choice. The solution is proven to generate sizable ROI and enterprise improvements to drive the future of your operations. 

To help you implement or integrate CRM in line with your business goals, seek out the CRM experts at Datix. We’re a certified partner of two leading vendors: Microsoft Dynamics 365 and Salesforce. We’ll help you find the best fit for your enterprise and tailor the system to improve specific processes. Plus, with our Unity integration application, we can seamlessly connect Epicor ERP with CRM to generate even more ROI by creating end-to-end visibility and productivity. Unity automatically transfers your data, giving you access to vital information in one place. 

Reach out to one of our consultants today to maximize the value of your software investment!  

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