CRM Gamification is the process of making some part of your CRM system or implementation more fun, or game-like. Organizations use elements of gamification in many different ways, and often think outside of the box to find solutions that work for their company culture. The most common uses for gamification practices include; initial user adoption, influencing sales behaviors, and creating friendly competitions for key performance metrics.
Every business is different; however popular ideas that seem to be wielding success in the marketplace include…
Here’s one example of what CRM gamification could look like.
Every business is unique. CRM gamification might look different for every business. Certain types of initiatives – like competitions – work better in some organizations while not in others. It comes down to company culture and employee values. What type of environment does your company foster, and what do your employees inherently value? This things will help you decide what kind of CRM gamification will work best inside of your company.
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