Why is Magento the Best in eCommerce?

No eCommerce vendor is hotter than Magento. Besides being the world’s most popular eCommerce platform, Magento has also earned a stellar reputation for its innovative solutions. A Forrester report named Magento Commerce a leader in B2B commerce suites for midsize organizations, proclaiming it the “best fit for mid-sized B2B companies that want an open, feature-rich solution that can be extended easily and inexpensively.” Additionally, Magento was named a leader this year in the Gartner Magic Quadrant for Digital Commerce.

So what is it exactly that makes Magento such a force in eCommerce? In this piece, we pinpoint the major benefits that the eCommerce giant provides to a variety of industries around the world.

Open-Source Architecture

A rigid software instance proves useless for most companies. Rather than mold the enterprise software to their goals and needs, businesses find themselves completely changing their processes and priorities to match their software’s functionality. This becomes especially burdensome when building an online store. Online stores should satisfy customer needs while truly representing your brand. They should also adapt to changing markets and digital trends in order to remain relevant to growing and evolving customer bases.

Magento knows the value a flexible, agile eCommerce platform can bring to any business. That’s why they’ve build their system on an open-source architecture. This enables users to build their web store from the ground up. Project managers and developers can collaborate to create an online store that meets unique business requirements and supports continuous modification and personalization. It also includes efficient web APIs to support integrations with an array of software, including ERP, to help users form a connected enterprise.

But businesses don’t have to start from scratch to build a unique website. Magento Commerce provides an array of out-of-the-box tools that can be set up instantly and scaled or configured to drive sales. Easy-to-use templates and flexible features empower users to control the design and functionality of their site and campaigns. With Magento, users can be in the driver seat when establishing and maintaining their online store without knowing a lick of code.

Continuous Improvement

It takes more than a flexible interface to enable businesses to continuously improve online shopping experiences. Magento also strives to incorporate the latest technology and digital trends into their solutions. Some new features, for example, work to reduce cart abandonment. Cart abandonment rates are around 80%, making it a major area of lost revenue. Magento Commerce added Amazon Pay to its arsenal to allow shoppers to make transactions in a flash. Online stores can autofill address and payment information from Amazon accounts to reduce the often-tedious online checkout process.

Additionally, Magento offers business intelligence (BI) services to help companies seize opportunities for more online sales. Magento Business Intelligence provides immediate access to over 100 out-of-the-box reports as well as B2B dashboards so users can instantly analyze the performance of campaigns and products and find new ways to target customers. As Magento adds and improves features, businesses can streamline their online sales and marketing operations and provide optimal online shopping experiences.

Adobe’s Acquisition of Magento

This week, Adobe’s acquisition of Magento was finalized, marking a new chapter for eCommerce. With the combined power of the leading eCommerce platform and the leading digital creative, marketing and document platform, users can optimize every stage of the B2B journey. As part of the Adobe family, Magento can create more interactive customer experiences, reach new markets and spur innovation and design throughout your digital sales and marketing endeavors. This acquisition enables enterprises to captivate online visitors from the home page to the checkout cart.

Wrap Up

The digital landscape is always changing and growing, and if your business hasn’t capitalized on online opportunities, now is the time to do so. No matter the industry you’re in, an online store is a must for attracting and retaining customers in the digital age, especially with online B2B transactions projected to expand rapidly in the next few years. Magento eCommerce provides the best platform and tools to open doors for your company.

Though Datix is well known as a premier Epicor Platinum Partner, we also serve as Magento implementation and integration experts. With Unity, our integration solution, we connect Epicor ERP with an array of software to create a single source of truth. Wherever you are on your software journey, our experienced consultants can work alongside you to equip users with optimal solutions and services that power your company’s innovation and growth.

Don’t miss out on major streams of revenue. Reach out today to team up with Datix, the one-stop shop for manufacturing and distribution software solutions!

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