Choosing the best company to work (not to mention with) for can be a real challenge. Many companies claim to be “flat” with direct communication from entry-level employees to senior management or C-level positions. As we know this is not always the case. It is refreshing to work for a company that values its employees. Datix is a company where ideas and input are welcomed — from anyone. And that level of rapport is a great reason to work for a company where you will grow and thrive.
Social companies are different. They are innovative. An article in Information Week points out a social company doesn’t just have a twitter account, but embraces all levels of communication and collaboration. Here are the five reasons your company should embrace a social strategy:
- Pragmatic optimism: A social business defaults to “yes” and then rationalizes to the desired disposition. A bias for action with a positive mindset leads to an agile and change-embracing culture. There is no safety in the status quo. Optimism is often fueled by teamwork and collaboration.
- Social and business process integration: Social businesses have integrated social channels into their business processes and workflows. This means integrating social media networks into CRM solutions. Social CRM is often the first sign of social business adoption, aimed at increased visibility and execution velocity. Adoption of social media is a great first step but a truly social business is one that integrates social networks and all of its contact channels into a single relationship management framework.
- Adoption of gaming techniques: In a social business, internal competition is welcomed. This means social businesses embrace gamification to drive employee, customer and business partner engagements. Gaming concepts, packaged into an overall CRM strategy, can unlock the full potential of the organization.
- Safe environment: In a social business, an idea or red flag from anyone can reach the CEO directly, without a middle man and without repercussion. The environment is safe and collaborative, where failures are viewed as part of the learning experience. That said, the agile business adopts a “try it, fix it, try it again” iterative improvement philosophy.
- Shared accountability: Social businesses share complete interdepartmental performance metrics as a means to foster collaboration. Social businesses extend performance metrics to customers and partners with connection to both people and products.
This list is also a great standard for internal self-evaluation. We need to challenge ourselves and as we do so ask: What can we offer to make our client’s lives even easier? One thing is for sure, we will be there listening and ready to engage in an open dialogue.
What do you think: How does your company embrace open communication? What would you add to this list?
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Revision by Sawyer Conrady Marketing Manager at Datix, Inc.