Microsoft Dynamics CRM gets even Better with Parature Acquisition

Two customer focused companies are joining together to deliver amazing customer experiences. On Tuesday, January, 7, 2014 Microsoft Corp., a Datix partner, announced it had reached a definitive agreement to acquire Parature. By joining forces with Parature, a leading provider of cloud-based customer engagement solutions, Microsoft sees CRM users delivering even better customer experiences.

Excellent Customer Service

Parature delivers customer service using “legendary online customer service and support.” With a tagline, “Customer Service that revolves around you” they are dedicated to great customer care.  They developed propriety help desk and customer support software. This type of solution will be most applicable to mid-sized and enterprise level businesses. With 70 million users worldwide and more than 500 well-known brands including Kohler, Evernote, Enterprise Mobile and Marketo, Parature’s proactive approach encourages multi-channel support.

“Parature is a perfect fit for every business and will enable us to offer customers one of the best cloud-based solutions for customer self-service. This is a compelling combination for organizations committed to delivering the best service experience that consistently exceeds their customers’ expectations,” said Bob Stutz, corporate vice president, Microsoft Dynamics CRM.

Connect with Customers

On a Microsoft Dynamics CRM blog, Stutz highlighted how Parature will enhance the CRM experience.

“Parature’s technology allows businesses to create brand champions by taking advantage of functionality that includes self-service customer care portals on the web and Facebook, mobile customer care, chat capabilities, and a strong knowledge base, giving their customers the ability to connect with them on the channels they prefer,” Stutz wrote.

More details will be announced at Parafest 2014, to be held this year in Las Vegas and Convergence 2014, held in Atlanta.

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